(805) 772-7466
Effective Date: July 22, 2026 Last Updated: July 22, 2026

Privacy Policy

Sweat Therapy MB LLC, doing business as FitnessWorks Morro Bay (“FitnessWorks,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit an online form, request information, schedule a tour or appointment, communicate with us, or otherwise interact with FitnessWorks.
This Privacy Policy applies to information collected through FitnessWorks’ website and landing pages. Separate membership platforms, payment portals, mobile applications, and third-party websites may have their own privacy policies and terms.
Depending on how you interact with FitnessWorks, we may collect the following categories of information:

1. Information We Collect

Contact and Identification Information

  • This may include:
  • Name
  • Mailing address
  • Email address
  • Telephone or mobile number
  • Date of birth or age, when necessary
  • Emergency contact information
  • Parent or guardian information for minors

Membership and Service Information

  • This may include:
  • Membership inquiries
  • Tour requests
  • Membership status
  • Class, appointment, training, or service reservations
  • Purchase and transaction history
  • Attendance and check-in information
  • Communications with FitnessWorks staff
  • Fitness interests, goals, or preferences that you voluntarily provide
  • Customer service requests and feedback

Payment Information

  • When you purchase a membership, service, or product, payment information may be collected and processed by our payment processors, membership-management providers, or other service providers.
  • 
  • FitnessWorks may receive limited transaction information, such as the amount paid, transaction date, payment status, and the last digits of a payment method. We do not necessarily receive or store complete credit-card or banking information when payments are handled through a third-party payment processor.

Website and Device Information

  • When you visit our website, we or our service providers may automatically collect information such as:
  • Internet Protocol address
  • Browser and device type
  • Operating system
  • Referring website
  • Pages viewed
  • Links clicked
  • Approximate geographic location derived from an IP address
  • Date and time of visits
  • Website interaction and usage information
  • Cookies and similar technologies

Communication and Consent Records

  • We may retain records of:
  • Email and text-message preferences
  • Whether you checked or did not check an SMS consent box
  • The date, time, and source of your consent
  • Messages sent to and received from you
  • Requests to unsubscribe or opt out
  • Forms and landing pages through which information was submitted
We may collect information:

2. How We Collect Information

  • Directly from you when you submit a form, contact us, visit the facility, purchase a service, create an account, or communicate with our staff
  • Automatically through cookies, analytics tools, and similar website technologies
  • From membership, scheduling, sales, payment, and communication platforms used to operate FitnessWorks
  • From referrals, social-media platforms, advertising platforms, or other sources when permitted by law
FitnessWorks may use personal information to:

3. How We Use Personal Information

  • Respond to questions and membership inquiries
  • Schedule tours, consultations, assessments, classes, training sessions, and other services
  • Establish and manage memberships and customer accounts
  • Process transactions and payments
  • Provide membership, scheduling, billing, operational, and customer-service communications
  • Send appointment, class, service, and account reminders
  • Send promotional emails or text messages when you have provided the required consent
  • Record and honor communication preferences and opt-out requests
  • Personalize and improve our website, services, and customer experience
  • Analyze website and marketing performance
  • Protect the safety and security of our members, employees, visitors, systems, and facility
  • Detect or prevent fraud, misuse, or unlawful activity
  • Maintain business, tax, accounting, and legal records
  • Comply with legal and regulatory obligations
  • Enforce our agreements and policies
  • Exercise or defend legal claims
When you voluntarily provide your mobile number and affirmatively agree to receive text messages, FitnessWorks may send you text messages concerning:

4. Text Messages and Mobile Information

  • Your membership inquiry
  • Tour or appointment scheduling
  • Membership and account services
  • Personal-training or class information
  • Reservation and appointment reminders
  • Facility or schedule updates
  • Promotions, events, and special offers, when authorized
Message frequency varies. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact FitnessWorks using the information at the bottom of this policy.
Consent to receive promotional text messages is not a condition of purchasing a membership, product, or service.
FitnessWorks does not sell, rent, or share mobile telephone numbers, text-message consent records, or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes.
Mobile information may be disclosed to service providers that help FitnessWorks deliver and manage its messaging program. These providers may use the information only to perform services for FitnessWorks and not for their own independent marketing.
Opting out of text messages does not necessarily opt you out of emails or essential nonmarketing communications. You may need to manage each communication channel separately.
Our website may use cookies, pixels, analytics tools, and similar technologies to:

5. Cookies and Similar Technologies

  • Make the website function properly
  • Remember preferences
  • Understand website traffic and usage
  • Measure advertising and marketing performance
  • Improve website functionality and content
  • Help prevent fraud and security incidents
You may be able to limit or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
We may disclose personal information to the following categories of recipients:

6. How We Disclose Information

  • Website hosting and maintenance
  • Membership and customer management
  • Lead and sales management, including GymSales
  • Membership operations, including ABC Ignite or related platforms
  • Scheduling and reservations
  • Payment processing
  • Email and text-message communications
  • Data storage and security
  • Analytics and advertising
  • Accounting, legal, insurance, and professional services
We may use service providers to assist with:

Service Providers

These providers are permitted to access information only as reasonably necessary to provide services to FitnessWorks or as otherwise allowed by law.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:
  • Comply with a law, regulation, legal process, or government request
  • Protect the rights, property, or safety of FitnessWorks, our members, employees, visitors, or others
  • Investigate fraud, security incidents, policy violations, or unlawful activity
  • Exercise or defend legal claims

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction. Any recipient would be required to handle the information in accordance with applicable law.

At Your Direction

We may disclose information when you request, direct, authorize, or consent to the disclosure.
FitnessWorks does not sell personal information for money. FitnessWorks does not sell or share mobile numbers or SMS consent information with third parties for their own marketing purposes. Some website analytics or advertising technologies may be legally characterized as “sharing” or targeted advertising in certain jurisdictions. Where required by applicable law, FitnessWorks will provide the appropriate notices and choices regarding those practices.

7. Sale and Sharing of Personal Information

You may have the following choices regarding your information:

8. Your Privacy Choices

Reply STOP to unsubscribe from text messages. Reply HELP for assistance.

Text Messages

Use the unsubscribe link included in a promotional email or contact us directly.

Marketing Emails

Adjust your browser or device settings to block or delete cookies. Some website features may not function properly after cookies are disabled.

Cookies

You may contact FitnessWorks to request access to, correction of, or deletion of certain personal information.
Depending on the law applicable to your request, FitnessWorks may need to verify your identity. Certain information may be retained when necessary to complete transactions, maintain required records, protect legal rights, prevent fraud, comply with law, or satisfy another legally permitted purpose. 
Authorized agents may submit requests where permitted by law. We may request proof of the agent’s authorization and may also verify the consumer’s identity directly.
FitnessWorks will not unlawfully discriminate against an individual for exercising an applicable privacy right.

Access, Correction, or Deletion Requests

We retain personal information for as long as reasonably necessary to:

9. Data Retention

  • Provide requested products and services
  • Maintain membership and transaction records
  • Document communication consent and opt-out requests
  • Meet accounting, tax, insurance, contractual, and legal obligations
  • Resolve disputes
  • Enforce agreements
  • Protect FitnessWorks and its customers
Retention periods may vary based on the type of information and the reason it was collected.
FitnessWorks uses reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no website, electronic transmission, storage system, or security procedure can be guaranteed to be completely secure. You should use caution when transmitting personal information electronically.

10. Data Security

Our website and general marketing forms are not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without authorization from a parent or legal guardian.
A parent or guardian who believes a child has submitted personal information to us may contact FitnessWorks to request that we review or delete the information.
Memberships and services provided to minors may require the involvement and consent of a parent or legal guardian.

11. Children’s Privacy

Our website may include links to third-party websites, scheduling systems, membership portals, payment processors, social-media platforms, or applications.
FitnessWorks does not control the privacy or security practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.

12. Third-Party Websites and Services

We may update this Privacy Policy periodically to reflect changes in our business, technology, services, or legal obligations. When we update this policy, we will revise the “Last Updated” date at the top. Material changes may also be communicated through the website or another appropriate method.

13. Changes to This Privacy Policy

Questions, requests, or concerns about this Privacy Policy or FitnessWorks’ privacy practices may be directed to:
Sweat Therapy MB LLC dba FitnessWorks 500 Quintana Road Morro Bay, California 93442
Phone: (805) 772-7466 Email: info@fitnessworksmb.com

14. Contact Us